Wile E. Coyote and Road Runner were created as a parody of traditional "cat and mouse" cartoons (such as Tom and Jerry) which were increasingly popular at the time [http://www.cartoonspot.net/looney-tunes/wile-coyote.php]. The concept follows a coyote as he goes through plan after plan trying to catch a roadrunner to eat. The cartoons are full of slapstick humour and is a great example of how animation can use repetition to increase comic effect; "all of his elaborate schemes end up injuring himself in humorous instances of highly exaggerated cartoon slapstick violence"[http://www.cartoonspot.net/looney-tunes/wile-coyote.php]. The coyotes ludicrous plans and his love of ACME products despite their constant failures create silliness which is popular with audiences both them and now. We love to see the coyote's failing attempts to catch his foe - even though its predicable, we cant seem to get enough. The 1949 cartoon 'Fast and Furry-ous' is an excellent example of this.
Sources:
http://www.cartoonspot.net/looney-tunes/wile-coyote.php
http://www.i-foo.com/~eocostello/wbcc/eowbcc-w.html#wile_e_coyote
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